Thai English

PACKAGING AND SUSTAINABILITY: BE READY FOR EUROPEAN MARKETS

19 June 2009


08.30 – 09.00 Registration

09.00 – 09.15

Opening and Welcoming Address

Representative from
Ministry of Foreign Affairs

09.15 – 10.15

Session 1: The EU’s Sustainable Consumption & Production Policy (SCP)  and its Implication on Packaging in European Markets

  • Understanding the EU’s SCP and relevant legislations
  • European Retailers’ reaction on the SCP
Download Presentation Session 1


Julian Carroll

Director of The European Organization for Packaging and the Environment (EUROPEN)

10.15 – 10.30

Break
10.30 – 11.30

Session 2: Views from European Retailers on Sustainable Packaging

  • Giving views on European food markets: European consumers’ behaviours and demands on packaging
  • What are retailers’ expectations from suppliers
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Dr. Darmp Sukontasap
Senior Vice President
Tesco Lotus, UK

11.30 – 11.45

Q&A
11.45 – 13.00 Lunch Break
13.00 – 14.00

Session 3: Designing your packaging for European Markets: Be Sustainable

Understanding the principle of sustainable packaging design:

  • The new consumer perception of the packaging
  • Sustainable packaging, a consumer need and a legal constraint
  • Principal innovative and creative axes for a sustainable packaging
  • How to communicate with customers your sustainable acts
Download Presentation Session 3

 


Fabrice PELTIER

President of Institut National de Design Packaging (France)

14.00 – 15.00

Session 4: Designing your packaging for European Markets: Be Innovative

  • Updating innovating packaging material design in the European food industry e.g. film packaging
Download Presentation Session 4

 


Dr. Ingo Bueren

Director of Science and Technology, International Packaging Institute (Switzerland)

15.15 – 16.15

Session 5:  Designing your packaging for European Markets: Be Creative

  • Case Study of Royal Project Foundation
  • A cost-effective solution to ‘branding and repackaging’
  • How to highlight ‘sustainability’
Download Presentation Session 5

 


Tony Dvorjetz

Marketing Consultant for Office of Agricultural Affairs in Brussels

 
16.15 – 16.30

Session 6: Q&A and Conclusion

All the panellists



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